Face Foundation - An Ultimate Edition for a Flawless Base

Makeup foundation is the most common beauty product that is found in every woman's kit. While it is most used, many women do not have any idea of the power of choosing the right foundation and how it can transform your entire makeup look. While makeup is an artistic skill to paint your face, it is also a tool to build your confidence. A right face foundation combined with concealer, corrector, and other face makeup products can uplift the entire makeup look. The foundation provides a smooth canvas for your makeup to stand out. Opting for the premium face foundation ensures that you do not end up looking like a cake and your makeup doesn’t melt, making you feel embarrassed. Character Cosmetics brings you makeup foundation in a variety of shades and formulas so that you can explore your artistic side without compromising your skin care.

Buy Foundation Online for Every Skin Type

Character Silky Matte Foundation

If you are looking for an everyday matte look that appears natural, then choose the Silky Matte Foundation, which is your go-to product. As the name suggests, the silky base makes it easily blendable and glides smoothly on your face. The medium to full coverage formula easily blurs all your pores and provides a smooth base for your makeup with minimal application. The foundation contains 86% skincare formulation and lasts 24 hours, giving you a waterproof and oil-free base for every weather. A high-pigmented and lightweight foundation in different shades is a must-have in your makeup kit to stand out on every occasion.

Character Studio Focus Liquid Foundation

A high-definition and full coverage foundation, Character Studio Focus Liquid Foundation offers just what you need. The smooth liquid base is easy to apply on your skin and is blendable, giving you a flawless base for your makeup. A vegan formulation with 81% naturally derived ingredients instantly blurs imperfections and is perfect for everyday use. The foundation offers longer-lasting results and is in a pump bottle, which makes it easy to get the desired quantity. Being a full coverage foundation, a small amount of foundation is enough for one application. The foundation is available in 8 shades that cater to all skin tones.

How to Choose the Right Face Foundation?

When you struggle with how to choose the perfect foundation shade that will enhance your makeup, following certain criteria can help. Based on many parameters, here are a few shortlisted ones according to foundation type and shades.

Selection Based on Type of Face Foundation

  • Know Your Skin

Before buying a foundation or any other face makeup product, know if it suits your skin or not. Not every foundation is for all types of skin. Liquid foundations target normal and oily skin, whereas cream foundations are for dry skin type. The foundation that matches your skin type helps you get an even look and protects your skin from unwanted rashes and allergies. Understanding your skin type becomes essential to buy foundation that highlights your natural radiance. 

  • Type of Coverage You Need

Every makeup product including foundation, concealer, compact powder, etc., offers different coverage. Coverage is decided by the ability of makeup products to cover your skin with minimal quantity. The full coverage foundation helps provide a smooth and even base for applying face highlighter, blush, and other makeup products. Foundations come in full, medium, and sheer coverage. Going for full coverage allows you to cover your full face with minimal product, and your makeup won’t appear cakey.

  • Formula of Liquid Foundation

Face foundation is available in different textures, which are derived through various formulations. Knowing the formula of the product you use on your skin is vital. Choosing oil-free, waterproof, fade-proof, and humidity-proof formulas gives you a long-lasting foundation without messing up your look. Also, going for vegan and cruelty-free formulas helps you choose promising quality. This knowledge helps you understand whether liquid foundation vs powder foundation is right for you.

Selection Based on Shade

  • Consider Your Skin Shade

Understanding your skin type is the first step before you buy foundation. Whether you have light, fair, or medium skin shade helps choose the category of foundation shades. Character Cosmetics liquid foundation offers 8 shades divided into three shades.

  • Understand Your Undertone

Once you know your skin shade, understand which undertone you have. There are three undertones – warm, cool, and neutral. Understanding undertones through the color of your veins is easy. Purple or blue veins suggest cool undertones, green veins have warm undertones, and bluish-green veins have a neutral undertone. Here are shades based on your undertones:

Cool – pink liquid foundation shades

Warm – yellow, gold, and peach liquid foundation shades

Neutral – gold and pink mix liquid foundation shades

  • Do a Swatch Test Before You Buy Foundation

Once you know the theory of shades, it's time to bring the lessons to the test. Always do a Swatch test before you buy foundation for your face. You can check on your forearm, jawline, or forehead. Take a small amount of foundation and dab to check if it easily blends with the surrounding skin shade without appearing patchy.

How to Apply Face Foundation?

Makeup is a skilled art but not something you cannot master. Applying foundation is the basic step to get a flawless finish base for the rest of your makeup. Follow simple steps to get a perfect full coverage foundation base:

Step 1: Before applying foundation, prep your skin. Make sure your face is clean and well moisturized.

Step 2: Apply makeup primer to create a layer of protection for your skin.

Step 3: Take a small pump of liquid foundation or apply cream foundation using a brush on the center of your face.

Step 4: Start blending towards the outer side of your face using a beauty sponge. Ensure you dab, blend, and do not rub the face foundation for a flawless finish.

Step 5: Layer the foundation using the color corrector palette, concealer, and contour palette

Step 6: Complete your makeup with lip and eye makeup products to rock the glam look for all your occasions.

Our Face Foundations are Cruelty-Free, Dermatologically Tested & Vegan

When choosing a face foundation, understand that it is one of the base layers that you will apply on your skin, and it can penetrate the pores. Ensuring a safe foundation will help you protect your skin from dryness, rash, allergy, or other reactions, Character Cosmetics offers products manufactured using vegan and finest ingredients that are safe for your skin. Every product, including liquid foundation, matte lipsticks, eyeshadow palettes, and others, undergoes a quality check process, dermatologically tested to ensure that it doesn’t irritate your skin and can give you a professional makeup finish every time you create new looks. Being cruelty-free, the foundation allows you to opt for sustainable solutions that help create an artistic experience.

Why Buy Face Foundation from Character Cosmetics?

Using foundation correctly, along with concealer, lipsticks, setting spray, and other makeup products, helps you offer a smooth and finished makeup look. Character Cosmetics offers a premium range of face foundation and other face makeup products that complement each other and your skin for that dazzling makeup look. The products available are well-researched and formulated using the finest ingredients to ensure they are safe to apply to your skin. Serving quality and excellence with our handpicked range of matte and liquid foundation, eye makeup, beauty blenders, etc., we take pride in providing a unique range of cosmetics for all skin types. We offer products for all skin types with an easy-to-order customer experience.

Frequently Asked Questions (FAQs)

1. Does the Liquid Foundation need to Dry?

Yes, the liquid foundation needs to dry after being applied to your face. Always wait for some time before layering other makeup products. This wait time or setting time lets the foundation to even out and adhere to your skin for a long-lasting finish. The drying time depends on the formula of the face foundation you are using. A good quality foundation dries in approx. 30 seconds to a minute. Once it's dry, your skin won't feel wet or sticky.

2. How do I Prevent my Foundation from Looking Cakey?

The addition of simple steps and tips in your makeup routine can help prevent your face foundation from looking cakey. Even application and smooth skin are the bases for foundation application. Exfoliate the skin to remove dead cells, followed with moisturizing using a hydrating cream that suits your skin. Before applying foundation, layer your skin using a thin layer of makeup primer. Then, apply the foundation in thin layers, building slowly. Use a damp beauty sponge or stippling brush to buff and blend the product seamlessly into your skin. Finally, set your foundation with a loose powder to help lock it in and prevent shine.

3. How can I Lighten my Foundation? 

If your face foundation seems a bit darker than your skin tone, there are a couple of ways that can help you get a lighter shade. Try mixing a small quantity of moisturizer with your foundation to dilute it for lighter coverage. Another option is to use white or lightening cream along with foundation to neutralize the shade as per your skin tone. The most reliable solution is to find the perfect shade match by testing different foundations using the Swatch test methods.

4. What Do I Need to Apply Before Foundation?

A solid skincare routine is basic for a flawless makeup look. When applying the perfect face foundation, keeping in mind a few steps and tips is essential. Before applying your foundation, ensure you have a clean canvas that is nicely prepped. Exfoliate, moisturize, and prime your skin, and then layer your foundation. Also, incorporate a regular skincare routine and a healthy diet to keep your skin naturally glowing for your foundation to add the most beautiful radiance.

5. Will my Foundation Cream Turn Grey After Applying it?

When using a good quality foundation with an exact match of your skin, the chances of the foundation turning grey are very low. However a few factors can still cause discoloration. Oxidation of poor-quality foundations with iron contents can cause a slight color shift towards a darker or even grey shade. Always choose face foundation with labels like "non-comedogenic" or "oxidation-resistant" to minimize the grey effect. Certain skincare products, especially those with oil-based ingredients, can also react with your foundation and cause it to break down and change color. Experiment with your skincare routine to see if any products might be causing the issue.


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