Eye Mascara in Our Best Makeup Products Category

Eye mascara brings the perfect length, volume, and darkness to your beautiful lashes. Adding a lash mascara to your makeup arsenal can work wonders if you love drama and want to glam up every outfit. Your eyelashes covered in a smooth and lightweight mascara add to the defined look and bright eyes, which instantly take the eyes of everyone.

While you use the volume mascara to make them noticeable, playing with colorful kajal and following tips for beautiful eye makeup makes them look gorgeous. Whether using cream or liquid eye mascara, combined with perfect eye makeup and bold liquid eyeliner, is just the perfect style you need to allure everyone’s attention. Character Cosmetics' mascara range ensures you add rich pigments to your lashes, making them appear the best.

Eye Mascara for Every Skin Type

Character Lash Booster Mascara

As the name goes, the perfect lash mascara boosts the natural shape of your eyelashes. It defines the curls and fills them with the perfect volume, which makes your eyes stunning and ready for every day. It has a formula that is lightweight and gives a non-clumpy solution for long lashes that last all day long.

Character Extra Volume Mascara

Occasions demand some extra drama and a bold look to combine with perfect eye makeup. Using the Character Extra Volume Mascara is your solution for the extravagant look instantly with just one coat. The non-clumpy formula enriched with rich oils makes your clash curls look voluminous the whole day. The jet-black color and ophthalmologically tested feature are the perfect add-on advantage of the eye mascara.

Why Do Eye Mascara Matter?

Your eyes have the power to convey millions of emotions and your lashes add a whole new dimension to the beautiful expressions. While not everyone is blessed with those long and curly lashes, adding waterproof mascara to your routine can make a huge difference. Here are the reasons why eye mascara matters a lot in completing your entire makeup look

Create Dramatic Definition

The best mascara with safe formulations can go beyond just darkening your lashes. It creates striking definitions that can transform the appearance of your eyes. By adding depth and intensity to your lashes, eye mascara can help your lashes appear larger, brighter, and more expressive.

Enhance Your Eye Shape

The versatility of mascara lies in its ability to cater to different eye shapes and desired effects. Whether you're aiming for elongated, curled, or voluminous lashes, there's a mascara formula and wand shape to help you achieve your desired look. By selecting the right mascara, you can elevate the look and shape of your eyes, adding a natural beauty and symmetry to your look. 

Boost Your Confidence

With just a few swipes of long-lasting mascara, you can get that bold confidence to create a statement look wherever you go. The boost in confidence that comes from knowing you look your best can have a rippling effect on your mood and interactions, empowering you to tackle daily challenges with greater assurance.

Frame Your Face

Voluminous and luscious lashes act as a natural frame for your face, enhancing your features and drawing attention to your eyes. While eyeliner, eyeshadow, and eyebrow products help accentuate the eyes, mascara helps your lashes hold and complete the entire look. It frames your eyes and balances facial proportions by highlighting other features, such as your cheekbones and lips.

How to Choose the Right Lash Mascara

Color of Eye Mascara

While black is the most common color of eye mascara and a must-have, you are free to play with colors when it comes to makeup. When you buy mascara online, check for color options available and ensure the color pigments are safe to use and tested for human use.


A smooth, clump-free formulation is considered the best when choosing a waterproof mascara. Look for your purpose and skin condition. Different formulations offer defined, curled, volumizing, and strengthening formulas, which you can opt from. Some eye mascaras are waterproof so that they do not mess in humid weather.

Mascara Wand

The wand your eye mascara comes with makes a huge difference in how your eyelashes appear after application. Some brushes can have fine and short or thick and round bristles. You can have a straight or curved wand as per the look you desire. Look for a detailed guide on choosing your weapon and using eye mascara.

How to Use Eye Mascara

1. Prep is Key

Before you grab your high-volume mascara, ensure your lashes are clean and free of oils or makeup residue. Use a cotton swab soaked in makeup cleanser or micellar water to gently wipe away any traces. 

2. Prime Time (Optional)

Consider using an eyelash primer specifically formulated for Indian lashes. These primers often contain ingredients like castor oil or amla extract, which can help nourish and strengthen your lashes while promoting better and smoother mascara application. It even enhances the natural quality of your lashes.

3. Choosing Your Weapon

The shape of the mascara wand makes a big difference! Here's a breakdown to help you choose the perfect one for your desired look:

  • Classic Bristle Wand: This all-rounder is great for beginners. It deposits just the right amount of product for natural volume and definition.
  • Spiky Wand: Calling all drama queens who want those defined lashes. This wand grabs onto individual lashes, separating them and adding great volume and definition. Works perfectly with those kohl-rimmed eyes.
  • Curved Wand: This one hugs the lash line, effectively curling and lifting your lashes for an eye-opening effect. For those with small eyes, a curling eye mascara wand is all you need.
  • Large, Fluffy Wand: If you want a major Bollywood drama, this wand is just perfect. It coats your lashes evenly for a full and dramatic look, ideal for special occasions.

4. Formula Focus

Not all mascaras are created equal Here are some popular formulas to consider:

  • Lengthening Mascara: These formulas contain lengthening fibers that help extend your lashes for a doe-eyed look, perfect for those naturally short lashes.
  • High Volume Mascara: These formulas are thicker and designed to plump up your lashes, creating a fuller and more dramatic effect. Great for adding oomph to sparse lashes.
  • Waterproof Mascara: Need your mascara to stay put through Mumbai's humidity or a tearful Bollywood movie? Choose a water-resistant or waterproof formula.

The Art of Application

Step 1: Always start with clean eyelashes. Use a cotton pad to clean your lashes.

Step 2: Use a clean wand to comb your lashes.

Step 3: Take the volume mascara and apply IT from the base of your lash towards the tips.

Step 4: Use the wand back and forth for a clump-free look.

Step 5: Repeat a coat if needed. Do not overdo it, or your lashes will look heavy and fake.

Step 6: End with eyeliner creative techniques to enhance your eyes and eye pencils for a finished look.

Things to Remember

  • Curl your lashes
  • Use the eyeshadow palette and do your eye makeup before applying mascara.
  • Apply eye mascara on both upper and lower lashes.
  • Allow the mascara to dry before finishing your makeup with a setting spray.

Bonus Tips

  • For extra oomph, try applying kajal along your waterline before applying mascara. This traditional Indian technique defines your eyes and creates a beautiful contrast with your black mascara. 
  • Less is more. Start with one coat and build up gradually to avoid clumpy, spider-leg lashes.
  • Like anything in makeup, mastering mascara application takes practice. Don't get discouraged if it doesn't look perfect the first time, and keep practicing.
  • Have fun with different waterproof mascaras and techniques to find what works best for your lashes and desired look. 

Our Eye Mascara are Cruelty-free, Dermatologically Tested & Vegan 

Your lashes are very delicate and closest to your eyes, and this ensures that your eyes are safe and protected. Applying any makeup product on your lashes should contain safe components to keep them healthy and fuller. Character Cosmetics eye mascara is completely vegan and contains the finest ingredients suitable for most skin types. It adds volume to your lashes while maintaining the lash quality. The rich oils and minerals add to the softness of your lashes, ensuring they do not hurt your eyes. The formulation goes through a dermatology and ophthalmology test, which is completely cruelty-free, making us an ethical brand to buy mascara online.

Why Buy Mascara Online from Character Cosmetics 

Your eyes are the showstopper when it comes to makeup. Whether going for a date night or a regular day at work, never compromise your appearance. Character Cosmetics offers you solutions for both daily and occasional use of eye mascara that instantly adds emotion and fun to your entire makeup look. Combined with the extensive range of eye makeup products like eyeliner, eyeshadow, etc., you are all set to rock every occasion, day or night. With trusted products and uncompromised quality, we assure you of being your finest cosmetics brand for daily use. Character Cosmetics online store to match all skin tones, along with blogs, YouTube, and Instagram channels to help educate and learn tips and tricks to get a professional finished makeup look every day.

Frequently Asked Questions (FAQs)

1. How Do You Store Mascara For a Long Time?

To store mascara for an extended period, it's crucial to keep it in a cool, dry place away from direct sunlight and humidity. Exposure to heat and moisture can hamper the formulation of your eye mascara and make it thick, clumpy, and exposed to bacteria. After each use, ensure the mascara is closed tightly to ensure that excess air is not incorporated, which can lead to drying. Avoid pumping the stick wand in and out of the tube excessively, as this introduces more air that can cause clumping. Also, note that you do not share your mascara to ensure the hygiene and safety of your lashes.

2. Do Mascara Wand Shapes Matter?

Yes, the shape of mascara wands does matter as it can affect the application and effect of the mascara. Different wand shapes are designed to achieve specific results, such as lengthening, volumizing, curling, or separating lashes. While a curved wand is effective for lifting and curling lashes, a thick, fluffy wand adds volume. Similarly, the different shape of the wand affects the final look of your lashes. Choosing the right wand shape depends on individual preferences, desired lash look, and eye shape. Experimenting with different wand shapes can help determine which works best for you.

3. How Often Should I Replace My Mascara? 

Replacing your waterproof mascara every 3 to 6 months is recommended, regardless of whether it has dried out or run out. Mascara has a short shelf life due to its liquid formula, which can risk the formation of bacteria over time. Using mascara beyond its expiration date increases the risk of eye infections and irritation. Signs that mascara should be replaced include a strange smell, changes in texture, or any discomfort experienced upon application. By strictly following the recommended replacement timeline, you can maintain eye health.

4. How Can I Prevent My Mascara from Smudging or Flaking?

Proper steps and tricks are all you need to prevent your eye mascara from smudging or flaking. To start with, ensure your lashes are clean and free from oil or makeup. Then, choose a long-lasting and waterproof mascara with a wand that helps you get the desired look. Choose vegan and safe formulations that ophthalmologists trust. To avoid smudging, let the mascara dry and do not layer unnecessarily, as it can cause flaking. Additionally, using a lash primer before applying mascara can provide a smooth base and enhance lash mascara longevity.

5. Is Lengthening Mascara Suitable for all Lash Types?

Lengthening mascara can be suitable for various lash types, but its effectiveness may depend on factors such as lash length, thickness, and curl. Lengthening mascara contains ingredients that coat and extend the eyelashes, creating the illusion of longer lashes. While this helps those with shorter lashes, it may not provide significant results for already long lashes. If you are someone with sparse or straight lashes, you may find lengthening eye mascara beneficial for giving an elongated look that defines each lash, giving the appearance of fuller, more dramatic eyes.

6. How Many Coats of Mascara Should I Use?

The number of coats of long-lasting mascara depends on your desired lash look and the formula of the mascara you use. Generally, 1 to 2 coats of lash mascara are enough for a natural, everyday look. However, if you want a more dramatic effect with added volume and length, you can apply additional coats, building up the high-volume mascara gradually. You must allow each mascara coat to dry before applying the next to prevent clumping and achieve a smooth, even finish. Experiment with different numbers of coats to find the balance that works best for you.



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