The Ultimate Guide to Choosing the Perfect Concealer

Published on: Jul 3, 2024

Have you heard about the understated makeup product that has the power to change your makeup game? Yes, you guessed it right! A pro concealer is like a secret weapon you use in your makeup routine to transform your look from basic to radiant. It’s the key makeup product for hiding imperfections and enhancing your natural beauty, making it a must-have in every makeup bag. Understanding the nuances of different types of concealers and how to use them can make all the difference in achieving a flawless complexion that lasts. Here is your ultimate guide to finding the best concealer for oily skin or dry skin, how to use it and some common mistakes you should avoid while using a face concealer.  

Key Takeaways:  

  • The need for the right shade of face concealer to get a spotless finish  

  • Rectifying mistakes with face concealer  

  • Enhance your glow with the correct application techniques  

Understanding Types of Concealers  

Liquid Concealer  

Liquid concealers are best for all skin types. If you are looking for concealer for sensitive skin, liquid concealers work the best. It offers buildable coverage, from light to full, making it perfect for concealing everything from minor blemishes to dark circles. The formulation blends easily and provides a smooth finish.   

Cream Concealer  

Cream concealers for the face are known for their smooth coverage. Compared to liquid concealers, it provides more coverage and is an excellent choice for covering dark circles, blemishes, and discoloration. The thicker consistency makes it ideal for normal to dry skin types. If you have sensitive skin, a non-comedogenic cream face concealer and enriched with hydrating ingredients is perfect to prevent dryness and flaking.   

Stick Concealer  

Stick HD concealers are convenient and easy to apply. While it works as your regular face concealer, it is a great option for on-the-go touch-ups. The medium to full coverage helps target specific and précised areas like blemishes and spots on the nose. However, it can be a bit thicker and might not be the best option for very oily skin.   

Understanding Your Skin Concerns  

Identify Your Skin Tone and Type   

Types of Skin: Your skin type is decided based on the amount of oil or sebum your skin produces. There are five simple classification of skin types: normal, oily, dry, combination, and sensitive. Understanding your skin type will allow you choose products that will target your specific needs, ensuring the best results with the application of face makeup.  

Skin Tone: Your skin has a shade that ranges from very fair to very deep. Understanding the skin tone is crucial for selecting the right shades of face concealer to avoid patchiness and cakey look. It even helps get a natural complexion.  

Undertone: Knowing your skin’s undertone and tone is basic for finding the right concealer for face. An undertone is the subtle hue underneath the surface color of your skin, categorized into warm, cool, or neutral undertone. Warm undertones have a golden or yellowish hue, cool undertones have a pinkish or blue hue, and neutral undertones are a mix of both. Identifying your undertone helps you select the most flattering shades of liquid foundation, concealer, and other makeup products.  

Common Concerns that Require Face Concealer 

Dark Circles  

Dark circles can make you look tired and are often caused by genetics or due to lack of sleep and dehydration. To conceal them, use a mini concealer with a peach or orange undertone to neutralize blue or purple hues of dark circles. For lighter skin tones, choose a light peach shade; opt for deeper orange tones for darker skin tones. Apply in a triangle shape under your eyes and blend gently using a face makeup brush for a brightened, refreshed look.  

Blemishes & Acne  

For blemishes and acne, choose a type of concealer that offers full coverage with soothing ingredients to prevent irritation. Match the face concealer to your skin tone to cover blemishes without drawing attention. Dab the face concealer directly onto the blemish and blend the edges carefully.  

Hyperpigmentation & Sunspots  

Hyperpigmentation and sunspots caused by sun exposure or hormonal changes require a type of concealer that has an HD formulation with a yellow or peach undertone to counteract darkness. Choose a full-coverage concealer for face that matches your skin tone. Apply directly to the spots and blend outwards for seamless coverage.  


Redness from rosacea, irritation, or acne can be neutralized with a green-tinted face concealer. Apply a small amount to red areas before your regular skin-toned liquid concealer to create an even skin tone.  

Fine Lines & Wrinkles  

For fine lines and wrinkles, use a lightweight, hydrating liquid concealer that won't settle into creases. Choose a shade in a lighter tone than your foundation to brighten areas with fine lines. Apply sparingly and blend well to avoid emphasizing lines. Ensure to layer your skin with a makeup primer before layering your foundation and concealer.  

How to Conceal Your Face?  

Step 1 – Prep Your Skin  

Start with clean, moisturized skin. Apply a face primer formulated to control shine and add glow to your skin while creating a smooth base.  

Step 2 – Apply Foundation  

Use a full coverage foundation that matches your skin tone to create an even canvas. Blend it nicely using a brush, sponge, or your fingers. Foundation layer helps give an even skin tone.  

Step 3 – Conceal Dark Circles  

It's time to choose the best concealer for dark circles. Go for the one that will complement your skin preference. Use a peach or orange undertone face concealer under your eyes to neutralize dark circles. Apply in a triangle shape and blend gently.  

Step 4 – Cover Blemishes and Acne  

Choose a full-coverage concealer for face in a shade that helps cover your blemishes and acne. Dab directly onto blemishes and blend the edges carefully.  

Step 5 – Address Hyperpigmentation and Sunspots  

Use a yellow or peach undertone face concealer on dark patches. Apply directly and blend outwards for seamless coverage.  

Step 6 – Seal Your Face Concealer  

Using loose powder or compact powder, dab it on areas where you have applied the face concealer. Let it set for some time, and then dust off excess.  

Step 7 – Follow Makeup Routine  

Follow your regular makeup routine. To complete your glam look, add liquid blush, highlighter, eyeshadow, mascara, and lipstick.  

Step 8 – Set Your Makeup  

Use a makeup setting spray and lock in your makeup. Spray evenly on your face from an elbow distance to let your makeup stay all day long. 

Concealer as Contour and Highlighter  

Contouring with Concealer  

To contour using a face concealer, choose a shade that is 2-3 tones darker than your natural skin tone. An HD concealer for contouring helps create shadows and dimensions, giving your face a sculpted appearance. Apply the darker concealer in the following areas:   

  • Under the cheekbones  

  • Along the sides of the nose  

  • Under the jawline  

  • At the temples  

Blend the contour lines in a dabbing motion using a damp makeup sponge or brush. This technique enhances your bone structure and creates a more defined look.  

Highlighting with Concealer  

A concealer for face can also be used to highlight areas where light naturally hits, giving you a radiant and fresh look. Choose a concealer palette with 1-2 shades lighter than your skin tone. Apply the lighter concealer in the following areas:  

  • The center of your forehead  

  • Down the bridge of your nose  

  • Under your eyes   

  • The tops of your cheekbones  

  • The brow bone  

  • Your chin  

Blend the face concealer gently using a sponge or brush to achieve a seamless and natural-looking glow. Highlighting with concealer helps brighten your complexion and accentuate your features.  

Top Face Concealer Recommendations  

Character HD Coverage Concealer  

Achieve flawless skin with Character HD Coverage Concealer. It is a face concealer that provides high-definition coverage that instantly hides imperfections, dark circles, and blemishes. It blends seamlessly for a natural finish and is long-lasting, suitable for all skin types, including sensitive skin.  

Character Block Out Concealer  

Character Block Out Concealer offers medium to full coverage with a lightweight feel. It blurs imperfections, smoothens skin tone, and brightens the under-eye area. Infused with hydrating ingredients, it leaves skin looking healthy and radiant. It is one of the best concealers for dark circles.

Character Face Define 15 Color Concealer 

The Character Face Define 15 Color Concealer Palette is perfect for contouring, highlighting, and concealing. With 15 shades to match various skin tones, this palette offers creamy, blendable textures that provide medium to full coverage. Ideal for creating flawless makeup looks that last.  

Common Concealer Mistakes to Avoid  

Using the Wrong Shade  

Choosing the wrong shade of concealer is one of the most common mistakes. If your face concealer is too light, it can highlight imperfections rather than conceal them. If it’s too dark, it won’t effectively brighten your under-eye area or hide blemishes. In fact, it will create a patchy look, spoiling your entire makeup.  

Applying Too Much Product  

Using too much product from the concealer palette can make your makeup look cakey, especially under the eyes. Start with a small amount and build coverage if needed. Dab a few dots of concealer and blend well with a makeup sponge or brush for a seamless finish.  

Not Setting the Concealer Properly  

Failing to set your HD concealer can lead to creasing and smudging. Use a translucent loose powder or compact powder to set your concealer and foundation after applying. This will help lock the products in place and prevent them from settling into fine lines and wrinkles throughout the day.  

Ignoring Your Skin Type and Needs  

Different concealers for face are formulated targeting various skin types and concerns. If you have too sensitive skin, choose a fragrance-free and hypoallergenic formula. If you have oily skin, opt a matte face concealer that controls oil and prevents shine. Always consider your skin’s unique needs when selecting a concealer to ensure it enhances your complexion without causing irritation or other skin issues.  

Face concealer isn’t just about covering up imperfections. It enhances your inner beauty and increases your confidence. While there are many types of concealers, choosing the best one based on your skin and application technique ensures your final makeup looks flawless. Character Cosmetics brings you the finest range of face concealers along with other ranges of face, lips, and eye makeup that will take your makeup game to the next level. Glam up today with Character Cosmetics.

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